Ludhiana Beverages Pvt. Ltd. celebrated World Environment Day in Ludhiana with awareness generation activities focusing on PET recycling from 24th May to 5th June’2014

Present on the occasion were Swami Shankara Nand ji Maharaj Bhuriwaale (International Foundation, Ludhiana) and Mr. Harbans Singh, Vice President & Mr. S.D. Chhabra – CEO (Ludhiana Beverages Pvt. Ltd)

Activity part of Coca-Cola India’s nationwide celebrations to mark the day

Barabanki, 5th June 2014: Brindavan Bottlers Pvt. Ltd, Coca-Cola India’s bottling arm in Uttar Pradesh, celebrated World Environment Day with employees and the community of Brabanki with focus on PET recycling. As part of the celebration, employees participated in awareness generation and training for the collection and recycling of PET bottles.

Present at the event were Ashok Kumar Tiwari, Regional Officer, UPPCB and Namdev Khatri, Manager Legal, Brindavan Bottlers Pvt. Ltd.

Speaking about the celebrations, Namdev Khatri, Manager Legal, Brindavan Bottlers Pvt. Ltd. said, “For any company, its operations and growth are largely interconnected to the community it operates in. With this vision in mind, we are constantly working with our partners to create more sustainable business models. This World Environment Day, we are taking to the streets to create awareness on and promote recycling of PET bottles. We are working with the local communities to ensure sustainable collection and recycling of PET bottles in the area.”
Appreciating the efforts undertaken for the initiative, Ashok Kumar Tiwari, Regional Officer, UPPCB said, “It is great to see the effort being put in by Brindavan Bottlers towards supporting PET recycling in the area. Protecting the environment and inculcating a spirit of responsibility is a collective effort. Every step goes a long way towards the cause.”

Over the years, Coca-Cola India has been working with its bottling partners across the country to promote environmental awareness and conservation through several projects. The company’s efforts on this path include installation of 300 “eKOcool” solar coolers till now in areas with relentless power shortage, a new technology called “eutectic” solar coolers for areas with less severe power shortage and commitments towards carbon emission reduction.

About Coca-Cola India

Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has been refreshing consumers with its beverage products – Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices, Georgia and Georgia gold range of hot and cold tea and coffee options, Kinley and Bonaqua packaged drinking water, Kinley Club Soda and BURN. The Company along with its bottling partners, through a strong network of over 2.2 million retail outlets, touches the lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are some of the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.

The Coca-Cola system in India has registered 31 consecutive quarters of growth, 19 of them being double digit. It believes in the long term growth potential of the country and this system is committed to invest US$ 5 billion in its operations between 2012 and 2020. The system already provides direct employment to 25,000 people and indirect employment to 150,000 people.

The Coca-Cola system in India is contributing in its own small way to building sustainable communities and reducing its own environmental footprint. Some of our community development programs include the “Support My School” program – a movement for healthy, active, happy schools, the ‘Parivartan’ and ‘Pragati’ retailer training program, Career Development centers to train youth and make them employable, women empowerment program as a part of the global 5BY20 campaign, Unnati – a sustainable mango farming project etc.

For further information on the company’s India operations and its products, please visit: www.coca-colaindia.com.