• Water conservation structure with storing / recharge capacity of 9 Crore Litres of rain water inaugurated by Diya Kumari, member of Rajasthan Legislative Assembly
  • Project to benefit ~ 2,500 households and more than 10,000 individuals across 4 villages
  • Water conservation structure to aid in groundwater table increase 10-15 metres in the 1st year

 

Sawai Madhopur, 27th July, 2016: In its continued endeavor to replenish groundwater and economically empower communities, The Coca-Cola India Foundation (Anandana) along with its implementing partner Action for Food Production (AFPRO), today handed over a completed water conservation project consisting of 2 Earthen Dams, 22 farm ponds, Renovation of 2 existing dams, 34 well recharge structures to the community of Sawai Madhopur. The project which took 12 months to complete was inaugurated by Ms. Diya Kumari, member of Rajasthan Legislative Assembly from Sawai Madhopur constituency and a member of the Bharatiya Janata Party, and handed over to the community in her presence.

The Coca-Cola India Foundation, in partnership with Action for Food Production (AFPRO), constructed the water conservation structure to improve the water use efficiency, groundwater recharge and strengthening eco-system services in the region. This watershed project spread over 300 hectares will benefit around 2,500 households and over 10,000 individuals in the 4 villages of Bhadlav, Padli, Ulliyana and Kundera in the Sawai Madhopur district.

 

Congratulating the villagers on this occasion, Ms. Diya Kumari said, “The dwindling water scenario in the village has always been an area of concern for the villagers affecting the agricultural productivity and their livelihood. I appreciate Coca-Cola India Foundation and AFPRO’s efforts of assessing the needs of Sawai Madhopur villages and addressing the issue of ground water depletion. This watershed management initiative will help the local farmers to yield better output and will improve the socio-economic state of the region.”

 

Handing over the water conservation project to the community, Mr. Ishteyaque Amjad, Vice President Public Affairs and Communications, Coca-Cola India & South West Asia said, “The concept of sustainable development is at the heart of our business. We have continuously been striving to create lasting positive impacts on the communities we proudly serve, actively leveraging partnerships with communities and government agencies – an approach we call ‘the Golden-Triangle’. Through the construction of this check dam we strive to improve the management of water resources and the daily life of the villagers and farmers. We expect there will be a significant rise in groundwater table post monsoon this year.”

Speaking on the occasion Praveen Singhai, Regional Manager, AFPRO, said, “Groundwater in Sawai Madhopur becomes a critical resource now days. As the water crisis continues to become severe, there is a dire need of reform in water management system and revival of traditional systems. AFPRO in partnership with Anandana, Coca-Cola foundation completed a water augmentation project in four villages of Sawai Madhopur district to benefit over 10,000 people”

Present at the event, the farmer community from Sawai Madhopur highlighted their concerns about the rapidly depleting water levels in the village affecting the agricultural productivity. The average groundwater level in these 4 villages is currently around 50 metres and drops further during summer season. The water conservation structures constructed to address the issue, will result in multiple benefits including enhanced productivity, soil and water conservation, environment amelioration and socio-economic up-liftment of the community.

The Coca-Cola India Foundation, Anandana, is committed towards sustainable development and inclusive growth by focusing on issues relating to water, the environment, healthy living and social advance so that it can contribute to a strong and resolute India enabling the common man to better his or her life.

 

About The Coca-Cola Company and citizenship

The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise — “The Coca-Cola Company exists to benefit and refresh everyone that it touches.” This basic proposition means that the company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation. For further information on Company’s India operations and its products, please visit www.coca-colaindia.com

 

About Anandana

The Coca-Cola India Foundation, Anandana, is committed towards sustainable development and inclusive growth by focusing on issues relating to water, the environment, healthy living and social advance so that it can contribute to a strong and resolute India enabling the common man to better his or her life.

Anandana focuses on supporting social projects in the domains of water sustainability and the spread of new and renewable energy sources. Geographically, Anandana focuses on some of the most backward regions of the country. Since its inception, The Foundation has sanctioned 36 projects, of which 18 have been completed and balance 18 are under implementation. The Foundation does not consider any proposal that has direct or indirect linkage to any of the company’s plants or commercial operations.

 

For further information please contact:

Amit Jamwal: 9873927172; amit.jamwal@mslgroup.com