World Water Day activities in over 30 locations across the country, as part of Coca-Cola India’s weeklong celebrations marking the landmark day
Bottling partners pan-India join the celebrations with local activations
Several water structures dedicated to local communities
New Delhi, March 28, 2013: Taking forward The United Nation’s mandate of 2013 as International Year of Water Cooperation, Coca-Cola India celebrated World Water Day with weeklong celebrations across 30 locations in the country. Over the past 10 years, Coca-Cola has reaffirmed its commitment towards water management and sustainability by actively participating in the celebrations of this landmark day through initiatives across the country. The dedication is a step forward on Coca-Cola’s commitment towards community level involvement to address and create awareness of water issues being faced by the people.
The celebrations, which also witnessed participation from the company’s bottling partners, went on to dedicate several water structures to local communities in and awareness programs reached thousands of people with message of water conservation. Employees of the company also participated in activities to spread the cause of water conservation with quiz competitions, slogan making, skits, seminars, rallies and presentations in association with local communities and students. In several areas, trucks were painted on the theme of Water Conservation and Recharge and driven across the city to create awareness.
Speaking about Coca-Cola India’s water sustainability efforts, Asim Parekh Vice President – Technical said, “At Coca-Cola India, we have always been aware of the role water plays in the communities in which we operate. As our country develops, there is an inevitable rise in demand for water. It is our responsibility to put forth all our resources to ensure the preservation of groundwater. Coca-Cola in India reached a ‘net zero balance’ with respect to groundwater usage, in 2010 itself. We are thankful to all the partners for coming together to help drive awareness and also in helping bring these water projects to a successful completion.”
Over the years, Coca-Cola India and its bottling partners have been involved in a number of water replenishment initiatives in the country, including the setting up of rainwater harvesting projects, rejuvenation of traditional water bodies and restoration of ponds and lakes, drip irrigation projects, check dams and more.
About Coca-Cola and Citizenship The Coca-Cola Company has always placed high value on good citizenship. At the heart of business is a mission statement called the Coca-Cola Promise — “The Coca-Cola Company exists to benefit and refresh everyone that it touches.” This basic proposition means that the company’s business should refresh the markets, protect, preserve and enhance the environment and strengthen the community. Coca-Cola India provides extensive support for community programs across the country, with a focus on education, health and water conservation. For further information on Company’s India operations and its products, please visit www.coca-colaindia.com