‘MAAZA MILKY DELITE’
Developed at the India R&D center of
The launch of Maaza Milky Delite further broadens the
Chandigarh, 13th August, 2014: Coca-Cola India, one of the leading beverage companies in the country, today announced the launch of Maaza Milky Delite – a new innovation from the country’s favorite beverage brand Maaza. Staying true to Maaza’s commitment of offering consumers a best in class mango experience, Maaza Milky Delite is a beverage made of juicy mangoes combined with delicious richness of milk solids. The product seeks to expand Maaza’s range of mango offerings and provide more choice to the mango lover with new and unique ways of enjoying their favourite fruit.
Maaza Milky Delite has been developed specifically for the Indian palette at
The product was launched by Mr. Neeraj Garg, Vice President, Juices,
Launching the new product, Mr. Neeraj Garg, said, “Maaza Milky Delite brings to consumers a distinct offering that builds on the great taste of Maaza and combines it with the richness of milk solids. As an option, this combination has been a part of Indian households for many years. What we now bring to the market is this amazing fusion of mango and milk as a standardized, safe, hygienic and consistent offering. This also adds to our existing portfolio of world class products thereby offering more hydration and nourishment choices to our consumers. We are glad to have this opportunity to do the first full-fledged launch this product in Punjab – a land that has made several contributions to the food palette of the nation”
In his message celebrating the launch of Maaza Milky Delite, Mr. Asim Parekh, Vice President, Technical and Supply Chain,
The new product will be available in 200 ml TetraPak at a price of Rs 25. The latest innovation by
According to Mr. Ashish Sethi, “To ensure that we reach our consumer-base in Punjab, we will be rolling-out an intensive 6-weeks integrated marketing campaign across all major cities including Chandigarh, Ludhiana, Amritsar and Jalandhar. We will also be sampling over 200,000 units of this great tasting product to consumers across various touch points. This product has the makings of an Indian classic, given that we have always loved mango milk shakes as a proposition. Maaza Milky Delite is a similar delicious fusion of mango and milk solids in a safe hygienic and convenient package.”
The mango pulp for Maaza Milky Delite will be procured locally from Jain Irrigation Ltd. The reconstituted milk is being sourced from different suppliers in the country.
Coca-Cola India’s Maaza is the market leader in the juice drink segment. With the launch of Maaza Milky Delite,
Coca-Cola in India
Coca-Cola India is one of the country’s leading beverage companies, offering a range of healthy, safe, high quality, refreshing beverage options to consumers. Over the last 20 years, ever since its re-entry in 1993, the company has gone on to establish an unmatched portfolio of beverages; refreshing consumers with its leading beverage brands like
The company has now built a solid foundation for is on a clear march toward sustainable profitable growth, having registered 32 consecutive quarters of growth, 20 of them being double digit. It believes in the long term growth potential of the country and the
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Andrew Bareh/ Anisha Chaana/ Shreya Ganguly