~” Sachin 100 Coke Can Limited Edition Set” depicting Sachin’s centuries unveiled by Coca-Cola~
~ Coca-Cola India tie up with Amazon.in to reach fans and also raise money for Support My School program~
~Each of the 100 Coca-Cola cans is carefully crafted to record each of Sachin Tendulkar’s 100 smashing centuries~

New Delhi, 19th December, 2013: Celebrating the legendary innings of Master Blaster Sachin Tendulkar, Coca-Cola India today unveiled the “Sachin 100 Coke Can Limited Edition Set” chronicling 24 glorious years of the legend’s cricketing life. Each of the 100 Coca-Cola cans is carefully crafted to record each of Sachin Tendulkar’s 100 smashing centuries. These cans have been put in sets of 100 to create a unique memorabilia that opens happiness in every Indian’s hearts and will be exclusively available on Amazon.in, known for for Coca-Cola and Sachin Tendulkar fans as well as Indian cricket aficionados.

In a first of kind partnership, Amazon India and Coca-Cola are taking this initiative to people in a unique way on the Amazon.in marketplace. These ‘Sachin100 Coke Can Limited Edition Set’ will be sent as a special gift to the donors giving contributions of Rs. 99,999 or above to Coca-Cola India’s flagship CSR campaign named Support My School. The proceeds received from this drive will be used to revitalize basic infrastructure like sanitation, water, playgrounds amongst other amenities in schools across India. In its effort to take this unique opportunity to as many fans of Coca-Cola & Sachin and people who want to contribute to this cause as possible, both partners will leverage its digital marketing assets extensively.

Sachin Tendulkar, who is Happiness Ambassador for Coca-Cola and official Campaign Ambassador for Support My School – an initiative to provide basic amenities for schools in rural and semi-urban India – is partnering with Coca-Cola to promote the Sachin 100 Coke Can Limited Edition Set. In a special gesture, Sachin Tendulkar will reach out to his fans through his Facebook Page about this fundraising drive and also personally sign a Certificate of Authenticity for the Sachin 100 Coke Can Limited Edition Set.

Speaking about the initiative, Mr. Debabrata Mukherjee, Vice President, Marketing and Commercial, Coca-Cola India and South West Asia said, “We have come together with Sachin and Amazon.in to create this unique memorabilia which is sure to open happiness for our consumers. Sachin is one of the biggest living icons of our times and we know that he holds a special place in every India’s heart. With this initiative, we are bringing a special experience for our consumers to celebrate the legend that is Sachin. The “Sachin 100 Coke Can Limited Edition Set” is our gesture for contributors towards the Support My School program, an initiative which is very close to Sachin and all of us at Coca-Cola India.”

“We are very honored to bring this exclusive offer to our customers who may be Sachin Tendulkar’s or Cricket fans. Here is a chance for them to be amongst a select 100 to own and treasure a century of moments,” said, Kishore Thota, Marketing Head, Amazon.in.

Each of the Sachin 100 Coca-Cola cans is carefully crafted to record Sachin Tendulkar’s smashing centuries, chronicling the year of scoring, century number, name of the stadium and total runs scored. Donations received from this drive would be received by Charities Aid Foundation, the Implementing Partners of Coca-Cola NDTV Support My School Campaign.

Meenkashi Batra, Executive Director for Charities Aid Foundation said, “Sachin has been a very integral part of Support My School – creating far reaching awareness, impact and passion for the cause. This is a great opportunity to celebrate his 24 amazing years in Cricket with the people of the nation, while contributing to the cause of the campaign. Thanks to Sachin Tendulkar, Amazon and Coca-Cola for coming together to launch this unique initiative.”

More details on this available on https://www.amazon.in/SachinCocaCola

Customers can also shop for this limited edition set on Amazon.in through its latest mobile shopping apps for iPhones, iPads and Android phones. They can use the apps to conveniently shop on the go just as easily as they do on their PC and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore: www.amazon.in/apps

About Coca-Cola India

Coca-Cola in India refreshes millions of consumers throughout the country with an exciting range of beverages including Coca-Cola, Diet Coke, Thums Up, Fanta, Limca, Sprite, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Minute Maid Mixed Fruit, Minute Maid 100 % juice (Minute Maid Apple, Minute Maid Orange, Minute Maid Grape), Georgia, Georgia Gold, Kinley, Kinley Club Soda, Burn and Nestea through a network of more than one and a half million outlets. The Coca-Cola India system has invested more than US$ 2 billion in its Indian operations and provides direct employment to more than 25,000 people. For more information and details on the company’s Indian operations please visit: www.coca-colaindia.com and www.myenjoyzone.com

About Amazon.in

The Amazon.in marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com, Inc. (NASDAQ: AMZN). Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

Products on amazon.in range from; Books, Movies and TV shows; the Kindle family of E-Readers, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Cameras & Photography; Portable Media Players; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Home and Kitchen and Beauty. It is still “Day 1” and Amazon.in is relentlessly focused on expanding selection and raising the bar for customer experience in India.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world’s best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7” or 8.9” HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings.