Meetha Sona

‘Meetha Sona’ Hoping to Sweeten Agriculture for Cane Farmers in Uttar Pradesh

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Coca-Cola and its partners are working with the agricultural community in Uttar Pradesh for the ‘Meetha Sona’ project. The project is looking to enhance the capacities and knowledge of farmers towards sustainable cultivation of sugarcane. Farmers will also be trained on good agricultural practices, efficient use of water and smart pest management practices to help drive efficiency in their farming. ‘Meetha Sona’ Phase IV was launched in January 2016

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Agricultural Extension Services- Helping Yield a Golden, Sugary Harvest

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Gleaming fields, luminous in the afternoon sun- the sugarcane farmers of Uttar Pradesh are rejoicing this sight which offers many promises for a glistening future ahead. However, life wasn’t always as picturesque. Although India is one of the largest sugarcane cultivators in the world, the process has been less than sweet for farmers.  Yield, production, distribution and pricing are just some of the challenges that the farmers face.. In India,

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