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Leading Actor & Fanta Brand Ambassador, Genelia D’Souza Meets the Winners of ‘Bunk With Genelia’ Initiative
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- ‘Bunk with Genelia’ initiative is all about having fun & taking a break from the monotonous moments of life.
- Winners of the initiative get a once- in- a- lifetime opportunity to meet their favorite star
- To participate in the initiative, consumers just needed to send an SMS to the leading Radio Channels in the city
- Additionally, some consumers caught drinking their favorite soft drink- Fanta at various youth hang out zones were also selected to participate in the initiative
- Winners were selected based on their responses to the leading radio channels on ‘the most creative way of bunking’
- In addition, consumers also got an opportunity to win lots of other exciting prizes including their favorite bottle of Fanta.
- The extremely successful initiative was rolled out in select cities of Tamil Nadu which included – Chennai, Coimbatore, Trichy, Salem & Madhurai from 28th Feb ‘09 – 21st March, 2009
Chennai, 17th April 2009: Leading Actor and Fanta Brand Ambassador, Genelia D’souza today met the winners of ‘Bunk with Genelia, an exciting initiative rolled out to connect with consumers across the state of Tamil Nadu. At a glittering ceremony, Genelia met the winners of the exciting consumer initiative.
Congratulating the winners, Deepak Kaul, Region Vice President – Region South, Hindustan Coca-Cola Beverages Pvt. Ltd said, “Through this ‘Bunk with Genelia’ initiative, we enthused the youth who believe seeking fun and enjoyment in everything they do. Brand Fanta continues to promote the spirit of fun and excitement among youth. We are very happy to receive such an over whelming response for the initiative. I congratulate all the winners of ‘Bunk with Genelia’ initiative.
Enthralled by the audience response, Leading Actor & Fanta Brand Ambassador, Genelia D’souza said, “Brand Fanta is all about being vibrant and making every moment full of life and excitement. All these are the qualities which I closely identify with. The ‘Fanta ka signal loud, bunking is allowed’ tagline of Fanta Orange clearly captures the same feelings of taking a break from the boring moments of life. I would once again once again like to congratulate the winners of Fanta’s ‘Bunk with Genelia’ initiative.”
Enthused by winning the ‘Bunk with Genelia’ initiative, Shahul Hamid, one of the winner from Chennai said, “I am extremely happy to be here today. It has been a dream come true for me to meet Genelia. I have watched her in all her movies but to meet Genelia in person is a totally different experience I thank Fanta for giving me such an exciting opportunity.”
More about ‘Bunk with Genelia’ consumer initiative
As part of the initiative, consumer just needed to send an SMS to the leading Radio Channels in the city – Hello FM, Radio Mirchi and Suryan. Additionally, some consumers caught drinking their favorite soft drink- Fanta at various youth hang out zones were selected to participate in the initiative. The winners were selected based on their responses to the leading radio channels on ‘the most creative way of bunking’. In-addition, consumers also got an opportunity to win lots of other exciting prizes. The winners of the initiative get a once- in- a- lifetime opportunity to meet their favorite star & Fanta brand ambassador Genelia D’Souza. The extremely successful initiative was rolled out in select cities of Tamil Nadu – Chennai, Coimbatore, Trichy, Salem and Madhurai from 28th Feb ‘09 – 21st March, 2009.
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