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minimizing impact maximizing opportunities
PET recycling
As a part of Environment Initiative and Corporate Social Responsibility, Coca Cola India took the lead in promoting PET recycling with the objective to develop a self sustaining system of recycling post-consumer PET bottles.
Coca Cola India is playing a role of catalyst in promoting the “pulling the bottles” into recycling stream and to ensure viability of the pricing structure at each level. A sustainable value chain has been established starting from Rag Pickers to Scrap Dealers to Collection cum Grinding/Bailing centers to recyclers.
As of exit 2006, in India about 76% of PET consumed by Beverage Industry is being recycled. The company plans to facilitate recycling of 100 % PET bottles consumed by beverage industry by year 2009.
It may be mentioned that company’s effort on PET recycling and RWH has been appreciated by several state pollution control boards.
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