eKO
 MINIMIZING IMPACT MAXIMIZING OPPORTUNITIES  |
PET Recycling
As a part of Environment Initiative and Corporate
Social Responsibility, Coca-Cola India took the lead in promoting PET recycling
with the objective to develop a self sustaining system of recycling post-consumer
PET bottles.
Coca-Cola India is playing a role of catalyst in promoting
the “pulling the bottles” into recycling stream and to ensure viability
of the pricing structure at each level. A sustainable value chain has been established
starting from Rag Pickers to Scrap Dealers to Collection cum Grinding/Bailing
centers to recyclers.
he current scenario in India is that 84% of PET
consumed by Beverage Industry is being recycled. The company plans to recycle
100 % PET bottles consumed by PET industry by year 2006.
Company’s
effort on PET
recycling and RWH has been appreciated by several state pollution control
boards.
PET Recycling gaining momentum only
because of multi pronged awareness campaign, including Posters, Kiosks, Painted
truck backs, Video films, Ads in TV and Cinema halls besides Consumer education
at Points of purchase.
| Truck Backs | Posters |
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www.makeeverydropcount.com | www.myenjoyzone.com | www.coca-cola.com | www.cokefacts.org |  |
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