Consumers in Tamil Nadu and Andhra Pradesh now have another great choice with a quintessential local flavour that quenches their palates. Coca-Cola has recently launched Fanta Portello in single-serve 300 ml pack at Rajahmundry, Andhra Pradesh.

Fanta brand ambassador Shruti Hassan was present at the event where the black-grape flavoured drink was launched for the Andhra Pradesh markets after being first introduced in Tamil Nadu in February 2016. Consumers have taken a strong liking to the brand in Tamil Nadu.

Fanta Portello and other brands and products being rolled out to suit the local palate is part of Coca-Cola’s efforts to offer more and more beverages in local flavours. Coca-Cola India and South West Asia President, T Krishnakumar, was quoted as saying “Right now, we are testing a variety of products in different parts of the country. These will be made available nationally.”