MOMENTOS AS PRICELESS AS COKE
From The Archives Of The Company
Phil Mooney, archivist of The Coca-Cola Company, writes about Coca-Cola® collectibles in these columns. He discusses types of collectibles, and the importance of appropriate preservation methods. These columns can be a valuble resource for both novice and advanced collectors.
Enter The Exciting World Of Coca-Cola Collecting
You’ve found a colourful old Coca-Cola® serving tray in your grandmother’s house, and you wonder how much it’s worth. You’re even more excited when you learn it dates back to 1934! Before you rush out to spend the proceeds, you might want to get an idea of the tray’s real value. If you check the popular reference book Petretti’s Coca-Cola Collectibles Price Guide (11th Edition), you might be shocked to learn that the tray could range in value from $1,800 (in mint condition) all the way down to just $1 if it’s in poor condition. You might also be surprised to discover that you’ve just found yourself a hobby that could last a lifetime. See The Art & Aesthetics Of The Coke Times
For over 115 years, the Coca-Cola Company and its bottlers have issued a phenomenal amount of colourful, faniciful, beautiful advertising and promotional items that have captured the spirit and aesthetic trends of their time.
To know more about Collector's Club Please visit : www.cocaColaclub.org
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