The Worlds Largest Beverage Company
While much of the world has changed since 1886, with the old giving way to the new at almost daily strokes, what has withstood the test and taste of time, binding the young and old to enjoy their moments of simple pleasure and eternal joy is the magic of Coca-Cola. And this year, consumers the world over will reach for products of The Coca-Cola Company more than a billion times every single day. The world s largest beverage company has come a long way since its modest beginnings more than a century ago...
Coca-Cola Advertisements Its The Real Thing
Advertising has played an important role in the success of our products since our first newspaper ad in 1886, which read, "Coca-Cola. Delicious! Refreshing! Exhilarating! Invigourating!" The Company uses advertising to trigger desire as often and in as many ways as possible. Throughout the years, slogans for Coca-Cola have always been memorable. Here are some highlights:
2000 - Coca-Cola Enjoy1993 - Always Coca-Cola
1990 - Can t Beat the Real Thing
1989 - Can t Beat the Feeling
1986 - Red, White and You
1982 - Coke Is It
1976 - Coke Adds Life
1971 - I d Like to Buy the World a Coke
1969 - It s the Real Thing
1963 - Things Go Better with Coke
1959- Be Really Refreshed
1944- Global High Sign
1942- It s the Real Thing
1936- It s the Refreshing Thing To Do
1929 - The Pause That Refreshes
Fine illustrations by noted artists, including Norman Rockwell and N. C. Wyeth, were the hallmark of early campaigns in premier magazines. Artist Haddon Sundblom s portraits for holiday ads, which began in the 1930s, helped mould the national image of a red-suited Santa Claus. Fresh, creative and tasteful, advertising images for Coca-Cola have always set a high standard of quality for other products around the world. The Company recognizes that Coca-Cola belongs to the billions of consumers in every corner of the globe who have chosen it as their favorite soft drink. Our advertising reflects that special relationship between consumers and the simple moments of pleasure they have come to associate with Coca-Cola.
Indian Advertising Award
In India too, the Companys thrust has always been on reaching the core of the consumers heart through advertising excellence. In fact, we have produced some of the most memorable campaigns of the times. Consequently, in early 2003, Coca-Cola India collected Advertiser of the Year and Campaign of the Year awards for the Thanda Matlab Coca-Cola all-media campaign.
Born In A Kettle Charming The World Forever
John Stith Pemberton first introduced the refreshing taste of Coca-Cola in Atlanta, Georgia. It was May of 1886 when the pharmacist concocted a caramel-coloured syrup in a three-legged brass kettle in his backyard. He first "distributed" the new product by carrying Coca-Cola in a jug down the street to Jacobs Pharmacy. For five cents, consumers could enjoy a glass of Coca-Cola at the soda fountain. Whether by design or accident, carbonated water was teamed with the new syrup, producing a drink that was proclaimed "Delicious and Refreshing." John Pemberton s partner and bookkeeper, Frank M. Robinson, suggested the name and penned "Coca-Cola" in the unique flowing script that is famous worldwide today. Mr. Robinson thought "the two Cs would look well in advertising." In 1886, sales of Coca-Cola averaged nine drinks per day.
The Growing Corporate With An Ever-Refreshing Drink
That first year, Pemberton sold 25 gallons of syrup, shipped in bright red wooden kegs. Red has been a distinctive color associated with the number one soft drink brand ever since. For his efforts, Pemberton grossed ------ $50 and spent----- $73.96 on advertising. By 1891, Atlanta entrepreneur Asa G. Candler had acquired complete ownership of the Coca-Cola business. Within four years, his merchandising flair helped expand consumption of Coca-Cola to every state and territory. In 1919, The Coca-Cola Company was sold to a group of investors for---- $25 million. Robert W. Woodruff became president of The Coca-Cola Company in 1923, and his more than six decades of leadership took the business to unrivaled heights of commercial success, making Coca-Cola an institution the world over.
Know About Our Global Bottling System
Today, our products reach consumers and customers around the world through a vast distribution network made up of local bottling companies. These bottlers are located around the world, and most are independent businesses. Using syrups, concentrates and beverage bases produced by The Coca-Cola Company, our global bottling system packages and markets products, then distributes them to more than 14 million retail outlets worldwide.
The Coca-Cola Company is committed to assisting its bottlers with the functions of an efficient bottling operation and initiating quality systems to ensure the highest quality products for our consumers.
Know The Bottling History Of Coca-Cola
Coca-Cola began as a fountain product, but candy merchant Joseph A. Biedenharn of Mississippi was looking for a way to serve this refreshing beverage at picnics. He began offering bottled Coca-Cola, using syrup shipped from Atlanta, during an especially busy summer in 1894.
In 1899, large-scale bottling became possible when Asa Candler granted exclusive bottling rights to Joseph B. Whitehead and Benjamin F. Thomas of Chattanooga, Tennessee. The contract marked the beginning of The Coca-Cola Company s unique independent bottling system that remains the foundation of Company soft drink operations.
Coca-Cola Bottles As Memorable As The Design
Back then, soda bottles were all very similar. And Coca-Cola had many imitators, which consumers would be unable to identify until they took a sip. The answer was to create a distinct bottle for Coca-Cola. As a result, the contour bottle for Coca-Cola with the shape now known around the world was developed in 1915 by the Root Glass Company.
Coca-Cola Gets The First Change Of Taste in 1886
In 1985, a new cola emerged from laboratory research. Through internal evaluations and thousands of blind taste tests, consumers said they preferred it over both Coca-Cola and its primary competition. As a result, in April 1985, the Company proudly introduced the new taste of Coke - the first change in the secret formula since the product was created in 1886
Trademark Registration Of Coca-Cola
The trademark "Coca-Cola" was registered with the U.S. Patent and Trademark Office in 1893, followed by "Coke" in 1945. The unique contour bottle, familiar to consumers everywhere, was granted registration as a trademark by the U.S. Patent and Trademark Office in 1977, an honor awarded very few packages.
Extension Of The Most Cherished Trademark
In 1982, The Coca-Cola Company introduced diet Coke to U.S. consumers, marking the first extension of the Company s most precious trademark to another product. Later years saw the introduction of additional products bearing the Coca-Cola name, which now encompasses a powerful line of cola products.
Coca-Cola Classic Ruling Since 1886
The launch of Coke with the new taste took place in the United States and Canada. Consumers responded with an unprecedented-and now famous-outpouring of loyalty and affection for the original formula. In July 1985, the original formula of Coca-Cola returned as Coca-Cola classic. In 1986, Coca-Cola classic became, and still remains, the nation s top-selling soft drink.
Our Trademarks The Worlds Most Valuable Assets
Our most valuable assets happen to be the trademarks we possess. For Coca-Cola, the most drunk soft drink on earth is one of the world s best-known and most admired trademarks, recognized by more than 90 percent of the world s population.
Interestingly, the world that is touched by our cherished drinks for every moment, the Coca-Cola trademarks happen not only to be our most valuable assets but of the entire earth.
