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COLLECTORS' COLUMN - MOMENTOS AS PRICELESS AS COKE

From The Archives Of The Company

Phil Mooney, archivist of The Coca-Cola Company, writes about Coca-Cola® collectibles in these columns. He discusses types of collectibles, and the importance of appropriate preservation methods. These columns can be a valuable resource for both beginner and advanced collectors.



Enter The Exciting World Of Coca-Cola Collecting

You've found a colorful old Coca-Cola® serving tray in your grandmother's attic and you wonder how much it's worth. You're even more excited when you learn that it dates back to 1934.
Before you rush out to spend the proceeds, you might want to get an idea of the tray's value. If you check the popular reference book Petretti's Coca-Cola Collectibles Price Guide (11th Edition) you might be shocked to learn that the tray could range in value from $1,800 in mint condition all the way down to $1 in poor condition.
You might also be surprised to discover that you've just found a hobby that can last a lifetime. Welcome to the wonderful world of Coca-Cola collecting, which has captured the imagination of thousands of people.

See The Art & Aesthetics Of The Coke Times

For more than 115 years, The Coca-Cola Company and its bottlers have issued a phenomenal amount of colorful, fanciful and beautiful advertising and promotional items that captured the cultural spirit and artistic trends of their times.

To know more about Collector's Club Please visit : www.cocaColaclub.org
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Copyright 2007. The Coca-Cola Company. All rights reserved.