From The Archives Of The Company
Phil Mooney, archivist of The Coca-Cola Company, writes about Coca-Cola® collectibles in these columns. He discusses types of collectibles, and the importance of appropriate preservation methods. These columns can be a valuable resource for both beginner and advanced collectors.
Enter The Exciting World Of Coca-Cola Collecting
You've found a colorful old Coca-Cola® serving tray in your grandmother's
attic and you wonder how much it's worth. You're even more excited when
you learn that it dates back to 1934.
Before you rush out to spend the proceeds, you might want to get an idea
of the tray's value. If you check the popular reference book Petretti's
Coca-Cola Collectibles Price Guide (11th Edition) you might be shocked
to learn that the tray could range in value from $1,800 in mint condition
all the way down to $1 in poor condition.
You might also be surprised to discover that you've just found a hobby
that can last a lifetime. Welcome to the wonderful world of Coca-Cola
collecting, which has captured the imagination of thousands of people.
For more than 115 years, The Coca-Cola Company and its bottlers have issued a phenomenal amount of colorful, fanciful and beautiful advertising and promotional items that captured the cultural spirit and artistic trends of their times.
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